Some of you remember how fun my first website was – desk drawers opened, a raven cawed, the dog woke up, mountain lions ran outside the window, and if you clicked the clock my office would change from day lit to moon lit. Then tablets and smartphones made the site unwieldy and hard to open. The designer updated it, making it accessible and taking all the fun out. It lost all its soul. I’ve lived with it until now. The new Baxter Clare Trautman website isn’t playful but it is crisp, elegant, and has reclaimed a little of its soul. Go have a look. I’d love to hear what you think.
